MEET THE LATINA BEHIND OUR INSTAGRAM: MIMI ALAS

It had gotten to a point where managing our social media accounts was becoming overwhelming which then, led to some disadvantage of the great things it can do for business. That's when I set out to find a social media coordinator that could collaborate with us in managing our top platform that is our Instagram. We met Mimi on a female empowerment site via Facebook. We had one conversation over the phone and hired her on the spot. WHEN YOU KNOW, YOU KNOW. It's only been a couple of months but, Mimi has truly been a life safer. Get to know this inspiring young Latina who is making all kinds of moves. 
Share a bit  of your back story. Tell us about yourself. 
 
My name is Mimi, I am 23 years old and I´m from El Salvador. I'm a beauty blogger with a bachelor in Communications, co-founder of the digital community La Intocable, brand strategist for the coolest branding agency in my country and founder of the Self Love Sunday movement. 
 
I started writing when I was 15 because I wanted to be like Carrie Bradshaw, but in 2013, during my senior year of high school, I realized that blogging was my calling. I created my first blog, Yeah Lalalu, with my best friend Sara and we had the opportunity to share our thoughts and recommendations with our audience in El Salvador. In 2016 I realized that as much as I loved Yeah Lalalu, I wanted to show my true (and grown-up) self to the world, so I created Life With Mims (my little baby that I love so much!). I've had the chance of collaborating with local brands and international brands like NYX Cosmetics, OPI, Maybelline, Cinepolis and Kaypro. Besides that, I love writing and my articles have been published in websites like Thought Catalog and Your Tango.
 
What inspires you? What gets you going and motivated to pursue your passions? 
My biggest inspirations are my family, Los Angeles and empowering women. My dad is my biggest fan and he always tells me that I have to work hard, stay humble and be grateful with God in order to succeed. I want to make him and my mom proud. Los Angeles inspires me a lot because there's something about the place that I find magical. The city holds a special place in my heart and it makes me feel like my dreams can come true! Empowering women inspires me a lot too. My mom once told me, when I was 10 years old, that I have to look for my own happiness and her words stayed with me since then, and with my writing and the content I create, I want to encourage and empower other women to pursue their biggest and wildest dreams and to become the best version of themselves. 
What advice would you tell your 15yr old self? 
 
Dear 15-year-old Mimi: Don't try to fit in. You hate volleyball, something all your friends do, and you are not a singer either. Don't worry about fitting in, because soon you will find your place and your passion. Your differences are going to be what will make you special. Never stop being yourself. You love lip gloss, Glee, and headbands with feathers, 9 years later you will laugh about wearing them, but right now, embrace who you are, what you like and the way you view life.
What is the scariest part of pursuing your passions and how do you work through it? 
 
For me, the scariest part was, "what my friends or people close to me are going to say?", it's not even like "what other people will say". Family and friends mean the world to me, so I used to (until this year) be worried about comments from people I care about. Then I realized that people that genuinely love me, actually support me and they encourage me to do my best with what I have and  I'm beyond grateful for that. The second scary part are the thoughts of "what if I don't make it?", "what if I don't evolve?"  Then I realize, I'm still young and that life is always changing and that with hard work, things are just going to get better and the world will offer me endless possibilities. 
What is your dream and how would you encourage others to go after theirs?
 
I'm such a dreamer! I have a lot but my biggest ones are making a living from Life With Mims, having my own California inspired bikini brand, making the Self Love Sundays a bigger movement that can empower women and give back to society, something like Girlboss from Sophia Amoruso and having my own little family today with a Yorkie puppy included (See, I told you I have a lot of dreams! hahah) 
 
My biggest advice in order to pursue your dreams is to have a daily reminder of them and having a big why. There are going to be days when you are going to be like "I don't want to do this anymore" but in those days, small things like looking to a photo of your dream or something that represents it, are going to be the fuel that and it will keep you going. Also, ignore people that make fun of YOUR dreams. I've heard a thousand of times that being a blogger is overrated, that there are enough bikini brands in this world, that self-love and female empowerment is just a trend and more harsh comments, but at the end of the day it's MY dream, not theirs. So my advice would be to stay focused on working to pursue what makes your soul happy. And finally, pray, be grateful and stay humble. 
Share a failure and how you overcame it. 
 
My most recent and biggest failures were two: The first one was letting people treat me like I wasn't worthy. It made me feel like I didn’t deserve to be loved and I hit a low point when it comes to self-image and self-perception. I overcame it by deciding to walk away from that situation and those kinds of people and focusing on myself. I started working out, going to the nutritionist, getting life coaching sessions and working on Life With Mims. I'm still working to feel 100% empowered and confident again, and all I want right now is to become the best version of myself!
The second failure was this year when I started my freelancing. I accepted a bunch of gigs because I was excited about the money. It was a lot of work so I decided to hire someone and I didn’t take responsibility for it. It ended up with my clients going away and of course, losing the money. Since then, I decided to work closely with all my projects and take the complete responsibility of them, and if I ever hire someone to help me, make sure that person is doing a great job and always always ALWAYS supervising everything. 
Follow Mimi on Instagram Here

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