This month our brand turned 2 and we couldn’t be more excited about it!
The dream behind the brand started on October 2017, with the idea of celebrating YOU! We want to celebrate your personality, your uniqueness and how special you are. We want to inspire, motivate and empower you. Lets block out the negativity around us while we hustle and thrive.
In these two years we’ve learned the importance of unity and sisterhood. Those are two main values of our brand. We’ve learned that together we´re stronger, more powerful and able to make a difference in the world.
Our first photoshoot with this latina beauty- Charlie Burnett
Women often struggle simply because they are women. That is a reason why we want to make Rawly Bold a safe space and community. Our goal is to cultivate a space where women feel confident, empowered and motivated. A space where size, height, skin color and ethnic backgrounds don't matter and what really matters is your core being. What matters is the way you glow when you talk about something you are passionate about, the way you smile when you listen to your favorite song, the way you walk when you feel confident wearing one of our t-shirts, etc. Your kind soul matters to us. We are all beautiful.
Two years have come with a lot of lessons, including failure, frustration and big challenges. However, our main purpose along with the support of the RB crew have been the motivation that keep us going and the reminder that we can’t give up in our dreams.
This is from the very first campaign we did. We took photos with our cellphones because every penny counted and we had to save where we could.
Two years have been a very meaningful journey for Pamela, our inspiring leader and founder. She says that for her, Rawly Bold is a community where she feels supported and encouraged to have and execute her dreams.
Our CEO Pamela on the first ever photoshoot for Rawly Bold
She has learned you don't need to know it all in order to take steps to manifest your dreams. What held her back for so many years was the thought that she needed to know everything in business. Once she started, she realized that everything was different and things don’t always go according to plan. She's had to adapt, learn and re execute as things changed.
Over the weekend we celebrated two years of hard work with some of our brand ambassadors. We partnered with Alma with Love who taught us how to create floral centerpieces that we each got to take home. We connected with one another and simply spent quality time.
Thanks to each one of you for being part of this lovely journey! Thanks for believing in us and supporting us! Cheers to more years celebrating empowered women! This is only the beginning.
Join us on our mission to inspire and spread positivity.